Brands are people too, Do you Agree?

Great ideas for brands come from the most unlikely places. In 1989 Pepsi took its name from the word dyspepsia, meaning indigestion. Meanwhile, Google found the inspiration for its brand in the mathematical term, googol.  So why not take inspiration from people’s names?  For a hundred years, dozens of companies have been doing just that.

Industries as diverse as food, fashion and automobiles have used first and last names to create iconic consumer brands.  Coco Chanel and William Boeing began using their respective family names for commercial endeavors in the early 1900s.  The trend continued in the 1950s and 1960s when the founders of Sara Lee and Wendy’s used their daughter’s name to brand their businesses.

But it didn’t end there.  Using people’s names as brands continues today.  Products and services as diverse as Craig’s List, Tom’s of Maine, Clif Bar, McAfee, Bose and Dell are all derived from their founder’s personal names.  However, with the emergence of cyber commerce as the new standard for marketing a corresponding domain name has become crucial. That’s the reason we find the Victoria’s Secret brand at the corresponding website


But these days even technology startups are using personal names for both their brand name and their website. And furthermore, female brand names are no longer limited to companies catering to female populations.  For example, at you can develop your business skills with the help of instructional videos and online courses. hosts a startup aiming to become the Uber of apartment moving while specializes in the sale of gourmet coffee.  Amidst this surge of boundary breaking creativity for personal names we shouldn’t be surprised to find high tech bike racks at and discount travel packages at  Other applications include which features high tech diamond rings, for transportation logistics and for telecommunications.

What these companies have discovered is that first names often make great brands and domain names. Why? Because they’re short and easy for consumers to remember and spell.  So keep an open mind. The inspiration and insight for a brand and matching dot com can come from the most unlikely places. In your search for the perfect brand stay fluid, remain open to new ideas and remember that brands are people too.

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in human interaction allows us to unlock the social psychological power of our brands, making them more compelling and attractive as relationship partners for consumers.