Starting a Company (Part 1)

buy-your-brand-starting-a-company-4

Memorable brand name, got one?

What makes a memorable brand name

What makes a memorable brand name?

Like memories in general, having a memorable brand name has a lot to do with feelings and senses. Words that conjure up emotions like joy, suffering and love are very memorable. Sensory perception is often memorable as well. Some examples of this include the feeling of a warm campfire, the taste of a wild raspberry, the sound of a mountain spring and the feeling of fresh cut grass on your bare feet. The reason these examples are memorable is because they affect your senses.

Read more