Memorable brand name, got one?

What makes a memorable brand name

What makes a memorable brand name?

Like memories in general, having a memorable brand name has a lot to do with feelings and senses. Words that conjure up emotions like joy, suffering and love are very memorable. Sensory perception is often memorable as well. Some examples of this include the feeling of a warm campfire, the taste of a wild raspberry, the sound of a mountain spring and the feeling of fresh cut grass on your bare feet. The reason these examples are memorable is because they affect your senses.

Ensure it’s Web-Friendly

With the amount of time people spend online now a days, it is vital that you make your brand web-friendly. If you want your business to flourish, it’s probably a must to bring it to the Internet. Therefore, you have to ensure if the brand name you’ll be coming up with is “web-friendly“.

memorable brand name part 1

The brand name should be “web-friendly” in the sense that the name can be put on the web with Internet users having few issues finding and accessing it to gain information about the business.

Make It catchy

When it comes to nostalgia, there are certain word combinations that stick with us. They include words and phrases that we grew up with and heard our friends, parents, teachers, and coaches say. Examples include these phrases: Watch Out! Catch that ball.

These word combinations are memorable but there are other words no less memorable that have more to do with surprise, innovation, uniqueness and creativity and these qualities make them stick in our minds. It is often the very fact that these words were invented that make them rememberable.

And still, there are certain brand names that may not seem memorable at first but are unforgettable once they are paired with the right idea. (YouTube Pinterest and Facebook are examples.)

Can you think of any memorable words and phrases relating to your idea? These words can help you in your quest for a brandable name. When searching, remember that an otherwise plain and modest name may be unforgettable with the right idea.

In part 2 we will continue talking about what goes into making a memorable brand name.

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